ID Genève

An Eco-Innovative Watch

ID Genève is a new watch brand that emerged in the cradle of watch-making industry.

To start the project the founders collected funds on a swiss crowdfunding platform. In fact they made twice what they pledged.

The watches are labeled as “Circular Swissmade” products, which means they are made in Switzerland using only recycled components:

  • the case is 100% recycled premium 4441 stainless steel collected in Jura
  • the strap is made with 80% recycled residue of grapes after vinification
  • the mechanism is a reused old movement – dismantled, cleaned, reassembled, oiled and guaranteed to work as new.

It surely is an interesting concept – and a beautiful watch to photograph.

Agency: The-Pool.tv