ideaPIX – unique camera straps

In 2010 – as an answer to a lack of original, yet comfortable camera straps – Tomek Gola chose to develop a camera-strap, that would be comfortable to wear yet have unique design. From the very beginning the main objective was to use highest quality materials in production process.

The straps are all crafted by hand. They are extremely durable.

There are 12 designs. Some of them were designed by renowned polish folk artists. Most of the patterns were designed by Tomek though.

Tomek has been running the whole business – from advertising, through marketing to the sale of the straps. He invented numerous ways to attract new prospective clients. Besides selling the straps directly on the product’s website, the straps were sold by some of the biggest and renowned camera stores in Poland.

Up until now about 5.000 straps got sold.

Visit the official site at:

ideaPIX camera strap used by Wojciech Grzędziński – official photographer of Polish President Komorowski.
Photo: Donat Brykczyński