League of Leading Ladies Conference

...in a new hybrid event format

League of Leading Ladies Conference is the flagship event organised since 2014 by Sandra-Stella Triebl. In 2020 it could not have taken place. In order to make it possible this year Stella decided to implement the now becoming increasingly popular concept of a hybrid event. The formula combines a “live” in-person event with a “virtual” online component.

The concept itself is not all new, because one of the first hybrid events was held in 1992, between the University of Helsinki in Finland and Williams College in the US. It was then defined as the first global seminar using teleconferencing technology.

The exceptional circumstances in the last two years bring this formula to all new level though. Not only does it allow the events to take place when social distancing rules are imposed, but, what’s more important – it gives the opportunity for participants to socialise in person in between or after the keynotes.

While photographing the League of Leading Ladies Conference I witnessed the numerous advantages of such concept:

  • Participants are not held in a confined space, but can sit anywhere. It was especially striking on this event, because the LLL Conference always takes place in a stunning location – the Victoria-Jungfrau Grand Hotel in Interlaken, with the terrace overlooking the snow-capped Jungfrau mountain.
  • People get into small groups, where they can exchange comments without disturbing the speaker.
  • They can calmly enjoy their meals during the speeches without munching quickly during short coffee-breaks while making new, valuable connections.
  • Participants that can’t make it – may still be present on the conference while being on the other side of the World.

On the other hand – speaking to a laptop camera is for sure not as alluring for the speakers, as being in front of large crowd and feeling its energy.

It’s safe to conclude that even when the pandemic is over and social distancing will be a thing of the past (hopefully) – all the events will be hybrid to a certain extent.

Have a look at few images from this novel League of Leading Ladies Conference below.